Message from President
I congratulate PUCM's fantastic 5th anniversary and Malaysia-China Entrepreneurs magazine (MCE) for its tremendous 2nd Anniversary.
As the only Chinese and English bilingual magazine published by China community in Malaysia, MCE has been carrying the dream of promoting Chinese companies and Malaysia-China friendship, and making continuous efforts, which gained universal recognition and praise in past 2 years.
As the official magazine of PUCM, MCE and its sister publications of 'Malaysia-China Insight” English newspapers and Chinese-English-Malay trilingual news apps continue to convey positive messages to different social groups in Malaysia and making valuable attempts and efforts to present a good image of China National to local Malaysian society , which I think it worth being encouraged and praised .
Under the Belt and Road Initiative, more and more Chinese companies have gone abroad and settled down overseas. They have invested locally and made great contributions to the development of the local society. However, quite numbers of them have not received the fair and reasonable treatment they deserved due to neglecting the local publicity and finally lost a fair competition opportunities; and some of them, due to their lack of experience in dealing with local media, have turned out to be good things but have received negative results. Many cases indicated that Chinese companies in Malaysia need to work harder to present themselves and adapt to the local rules and culture of the country. Hereby , I call on Chinese companies in Malaysia to proactively present themselves by locally recoganised methods and channels to tell some Chinese stories.
Malaysia is a multi-ethnic nation. In addition to more than 20% of the Chinese population in the country, there are also nearly 70% Malays and other ethnic groups. Apart from recognition of local Chinese, Chinese companies also need to have frequent interactions with local Malays and other societies to keep ourselves a long term and sustainable development in Malaysia.
PUCM has been actively promoting Chinese companies and communicating with the local community through such creative methods as shooting Chinese New Year and Hari Raya video clips, holding seminars and forums, Smart technology trade exhibition, interacting with the Bumi-putera community and holding charity events. PUCM also interacts regularly with local and international media.
PUCM felt blessed that Prime Minister of Malaysia gave his support through congratulation to 1st China Smart technology Trade Exhibition , and deputy prime minister , Malay royalty , cabinet ministers and China Ambassador all showed their encouragement by attending PUCM’s various events, which is not the recognition from local society but also a good textbook for other China communities in Malaysia.
I wish MCE and its sister media MCI Newspapers and News apps a better year ahead , and a better future for Chinese companies in Malaysia.
Let’s work together for a better and closer Malaysia-China relations and corporation.
Dato Keith Li
President of China Entrepreneurs Association in Malaysia ( PUCM )
20th Janurary 2020